The Story Behind Hoyti

I've always believed that every woman deserves to feel confident at the beach, whatever her shape or size.

As someone who prefers to wear a bikini myself, I became frustrated that so many swimwear brands only offered tiny, strappy bikini bottoms or oversized designs that felt outdated and unflattering.  I wanted something different—modern, stylish swimwear that offers a little more coverage without sacrificing confidence or fashion.  That's why I created Hoyti.

Every design is created to let women mix and match tops and bottoms in the sizes that suit them best, because no two women are the same.